This post takes a look at how smart devices and technology has impacted media intake.
Over the past few decades, as society has come to be reliant on read more smart devices, innovation has become the focus of attention for many areas of industry. The rise of smart devices has essentially improved the media industry, resulting in new developments in the way media is created, distributed and taken in. Before the age of digitalisation, media has been traditionally consumed in standardised formats such as paper publications and television or radio shows. However, more just recently, the media landscape is showing a palpable shift towards mobile-first platforms. In addition to this shift, there has been a variety of new opportunities in media, most especially within the journalism, marketing and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the mobile phone age has in fact, compelled the media industry to reinvent its business models and strategies, disrupting conventional outlets and avenues for media access and consumption, with a series of new and progressive digital media examples.
Typically, the media industry is understood for being a structured and extremely organised sector, with many opportunities for career advancement. However, in modern-day society, the development of smart devices has caused a few major shifts in the way media is shared and delivered. Among the most influential advancements in the media industry is the combination of mobile applications and streaming services, which have made smart devices into the most accessible digital media devices on the market. With the capability to render video, text and audio content, smartphones are the optimum tool for distributing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continually dealing with reformatting their material to prioritise smart device accessibility. Currently, trends which are popular on social networks are particularly influential for media companies to consider. Specifically, short form video and international TV are gaining traction for providing interesting and accessible material for audiences all over the world.
Together with the circulation and production of digital material, media consumption habits are also being heavily influenced by technological developments. The portability of smartphones has shifted the way that audiences are taking in media towards a constant and on-the-go activity. In the past, audiences would have to wait to view or tune in to prescheduled broadcasts, which were planned by executives and run on a stringent schedule. Rather, nowadays, consumers can enjoy, listen or access material as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has resulted in an increase in content production as consumers are rapidly getting through shows and continuously seeking out new things to check out.